Fantasy cricket has become a major problem among the people of India. There has been a huge increase in the number of users who choose to invest their money and time playing fantasy cricket compared to other sporting categories be it fantasy kabaddi, basketball, or soccer.
According to reports, the number of users playing the right games will reach 100 million by the end of this year and although the rise in technology has had a major impact, it cannot be said that good cricket is probably a household name compared to other legends.
So, without further ado, let’s take a look at the factors that could contribute to the growing popularity of fantasy cricket legends found in sports aficionados.
Mass loves cricket
The love of cricket in India dates back to the 1980s, when he was the captain of the then Indian captain to the success of the ’83 World Cup program. That moment inspired many future greats to play a gentleman’s game and since then there have been many Indian cricketers especially – Sachin Tendulkar, MS Dhoni, Sourav Ganguly, Rahul Dravid, and Virat Kohli participating in the game and fan bases connected to another level.
In India, cricket is no exception and now that T20 cricket is being played in Tests and ODIs, the madness of the game has received a lot of attention.
Just a glimpse of watching their favorite cricket player keeps many people clinging to TV or mobile TV, and in the event that their cricket hero kicks off an impressive number – the joy of the game doubles.
With this in mind, one can easily come to the conclusion that fantasy cricket, among all the myths available, has managed to make a mark that was heard in the Indian market.
Cricket as brand ambassadors
Players such as Virat Kohli, Sourav Ganguly, Hardik Pandya, and Suresh Raina are some of the most famous cricket players and have been registered as brand ambassadors for fantasy sports organizations, who have played a major role in making the audience aware of cricket legends.
Famous cricket players enjoy a huge fan base and serve as a key to the growth of fantasy cricket in India, a nation where millions of cricket fans are dying hard.
Advertising on TV commercials by well-known cricket players who promote a fantasy product by highlighting key features and emphasizing why cricket fans should use a particular product to improve their cricket knowledge is the cause of the huge increase in fantasy cricket users.
While there are other fantasy games on the market that are gaining popularity, the amount of attention in cricket apparently dominates some fanbases.
Rapid communication expansion
One cannot ignore the role played on social media in getting the public involved in fantasy cricket. In fact, most cricket fans are familiar with fictional games, especially fantasy cricket, by making good use of the social media market – YouTube, Facebook, Instagram, Telegram and Twitter.
The social media promoters, which often have billions of fans, play a key role in raising awareness of the fantasy product and in the cricket field, and most importantly keeping it up-to-date by providing tips and tricks on how to grow winners.
From the growth of fantasy, one thing is offered and – namely – Fantasy cricket apps will dominate the Indian market until cricket is played and followed by the masses.